Guide complet des données first-party
Ressource
Instead of relying on data collected by third parties, marketers are changing their strategies and relying on first-party data. Capturing data directly from your consumers, such as personal information or communication preferences, is also known as “zero-party” data and is considered “first-party” data. This data also includes behaviors or interactions generated by transactions, emails, text messages or CMPs on your website or application. Download this free guide to launch your first-party data strategy today.
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